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Free from Animal Experiments

All products are manufactured entirely without animal testing. Interventions or treatments for experimental purposes on animals, if they can be associated with pain, suffering or harm to these animals, are not acceptable to us.

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No Packaging or Cradle-to-Cradle  


Protecting resources together - that is our mission! We do not use disposable packaging. All packaging (from article to shipping packaging) is made of at least 80 percent recycled material and is reusable and / or recyclable or compostable.

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Fairly Produced & Traded

World trade is more closely intertwined than ever before. For us, fair production and trade means that fair standards are adhered to in the range of products offered and that social, ecological and economic criteria such as climate protection, no child labor, compliance with workers' rights and the strengthening of small farmers are integrated. 

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Climate-neutral

For us, climate neutrality means that our activities do not have a negative impact on the climate. The products we offer should be CO2-efficient in production, emit no CO2 (or release no environmentally hazardous substances into the air) or fully compensate for the CO2 emissions generated.  

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Natural Ingredients


Natural Agriculture ranges from the microorganisms in the soil to the animals and the food produced. Whether with conventional cultivation from the region or from organic cultivation. We call natural products that are made from natural raw materials and are gentle to humans, animals and the environment.  

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Pollutant-free

Although there is no uniform or international definition, items with artificial and harmful ingredients such as polyethylene glycol (PEG), silicones, parabens, synthetic fragrances, microplastics, kerosenes and other petroleum products are excluded from sale with us.